Baby Cakes

Ok this isn't exactly my sort of thing usually but i did this review for Baby Cakes magazine and decided to post it for further examples of my writing.

Baby Cakes! Camden Underworld, London. 25/01/09.

Every generation gone by has had their label, a certain ‘make’ which defines what that era was about, whether it Doc Marten in the 70’s or Adidas in the 90’s. Baby Cakes is very much the brand of 2009, leading a generation of brightly coloured teens into a neon revolution where each and every member feels a part of something exciting.

This is the second Baby Cakes party hosting bands such as Henry Homesweet (who is actually signed to Baby Cakes records! Aren’t they lucky!), FrankMusik, A1 Bassline, UnicornKid, MyToyBox and a surprise performance from Partyshank at the end of the night! This was enough to make hundreds of Northern teens storm Camden Underworld last night wearing their brightest eye shadow and candyfloss hair. However, it wasn’t just you northerners who made the trip down to London town for the event, there were loads of Locals too, straight off the underground. Plus, get this… three girls all the way from Sweden! The lovely girls said they had heard about Baby Cakes online and said they were having, “a really good time”, and it was worth coming all the way for! If all this isn’t making you wish you had attended the grand goings on last night then keep reading…

After floor trembling sets from UnicornKid and MyToyBox the lush Henry Homesweet gave a truly memorable performance, donning a headlamp, a pipe and, lucky us, only his boxers! The excitable crowd were going MENTAL, and who could blame ‘em? The incredibly high – haired mass (I’m telling you if someone lit a match in there the whole place would go up with all that hairspray) were being teased with the lure of free CD’s, each time surging forward for a chance to grab one. Bathed in a green LCD wash, the dance floor was a body moving as one to the pounding bass line instructing their feet. This is seriously the most fun I’ve EVER seen without alcohol.

FrankMusik, with his beautifully sculpted cheekbones might I add, set the tone next with a nod to the 80’s. His 80’s electronika beats went down a treat, once again sending the floor into a frenzy. A1 Bassline saw the crowd liking it when the bass went in, geddit? Their remixes filled the airwaves with ear candy which the crowd soaked up with delight. The adorning fans knew that when they grow up they want to be something quite like their energetically electronic heroes standing before them. The surprise set from Partyshank left the party to end on a high note so the next BC party can pick up where this one left off.

In between the bands awesome sets, the photo booth was mobbed with girls and boys dressed up to the nines in their Baby Cakes, desperately trying to gain a spot on the website hall of fame. The merch stand was also busy alllllll night selling Baby Cakes attire plus apparel from some of the bands too. The Baby Cakes team and the bands were busy as bees in a heat wave putting together such a memorable night and it paid off a treat. If you were lucky enough to attend I think you’ll agree this night will not be easily forgotten, if you were not one of the privileged few then I’m sure the best is yet to come…if that is actually possible.